BRAND0

Identity strategy
for a more
interesting world.

Clarity creates culture.

BRAND0

Be understood.
Be remembered.

Do you know what makes you iconic yet?

Artists
Creators
Visionaries
Change-makers
Cultural figures

More than a brand.
A truer you.

Take the BRAND0 Assessment. Understand the archetypal signals that make you recognizable.
Get the strategy to use it.

Take the Assessment
Already have a code? Click here.

Diagnosis.
Strategy.
Implementation.

Three depths of engagement.

Three depths of engagement.

Start anywhere.
Go as deep
as the work needs.

Assessment

$30

Understand the identity already running through your work.

Take the Assessment

Designed for artists who want clarity before strategy.

Take the Brand0 assessment and receive a personalized identity profile showing the core patterns shaping how your work feels, moves and is perceived.

Includes

  • Primary ArchetypeYour dominant creative identity.
  • Secondary ArchetypeThe force that adds complexity and dimension.
  • Shadow ArchetypeThe pattern most likely to weaken or distort your identity.
  • Creative AxesA breakdown of how your artistic power, emotional voice, emotional momentum, creative process and intellectual frame operate.
  • Archetype SynthesisHow your Primary, Secondary and Shadow work together.
  • Creative RelativesArtists and cultural figures who share elements of your identity structure.
  • Your ConstellationA visual map of your wider archetypal makeup, with clearer context for what the supporting scores mean.
  • A Final Surprise ReadingOne additional symbolic interpretation revealed at the end of the results.

Full Application

$700

Turn your identity into a usable creative strategy.

Apply Brand0

Application requires an existing body of work. We’ll ask for relevant links after purchase.

For artists who already have substantial work and need to understand how their Brand0 identity should shape the world around it.

Everything in Assessment, plus

  • Full Brand0 ApplicationWe apply the reading specifically to your existing work, career and current direction.
  • Audience PsychologyWhat audiences are responding to emotionally and why.
  • Audience Desire + TensionWhat people come to you for, and the contradiction that keeps them interested.
  • Cultural PositionWhere you sit within the wider creative landscape, without reducing you to genre.
  • Recognition StrategyWhat should become immediately recognizable and what should unfold more slowly.
  • Creative + Visual DirectionHow the identity translates into imagery, language, world-building and presentation.
  • Social ExpressionHow the identity should behave publicly without reducing the practice to “content.”
  • Strategic RecommendationsWhat to amplify, what to protect, what to stop doing, and what may currently be weakening the identity.
  • Human Review by Brand0The founders review your results and material before delivery.

Implementation Intensive

$2,000

Build the identity into the work itself.

Start an Intensive

Limited availability. Intended for artists and teams with active work to implement.

A hands-on engagement for artists, managers and teams entering an important creative period.

Everything in Full Application, plus

  • Founder Strategy SessionA working session with Jonah and Nathan focused on the specific challenge, era, release or repositioning.
  • Deep Review of the Existing WorldReview of music, imagery, language, social presence, rollout materials and relevant creative references.
  • Identity AlignmentIdentify where the current work reinforces the Brand0 identity and where it contradicts it.
  • Era / Campaign ArchitectureTranslate the identity strategy into a coherent system for the project being built.
  • Messaging + PositioningLanguage for presenting the artist, project or era clearly to audiences and industry.
  • Visual + Cultural DirectionPractical guidance around imagery, styling, collaborators, references and creative decisions.
  • Implementation PrioritiesA clear hierarchy of what should change now, what can wait, and what should remain untouched.
  • Follow-up ReviewA second review after implementation begins to ensure the identity is translating properly.

After payment, you’ll complete a short intake before beginning the assessment. Full Application and Implementation Intensive results are reviewed by the founders before delivery.

The human
always comes
first.

Archetypes reveal. We translate.

Human beings contain multitudes. Public perception does not.

The world cannot know all of you. But if you want an audience, it has to understand enough of you to recognize and remember you. It needs to know why it should care.

Through a guided reading, Brand0 uses 12 recurring human archetypes to identify the signals already present in you, then turns them into a creative language for your public identity.

Insight
Strategy
Culture
Impact

Innocent
Purity
Possibility
Explorer
Freedom
Discovery
Sage
Truth
Perspective
Hero
Courage
Transformation
Outlaw
Disruption
Liberation
Magician
Vision
Transmutation

Identity
Primary
Secondary
Shadow
Artistic Power

The System

Brand0 turns the patterns in your identity into a language you can use.

Your Reading identifies the structure underneath how you create, communicate and connect. Brand0 then translates that structure into practical direction for your messaging, creative world, marketing and audience.

Not a character to perform. A clearer expression of what is already there.

Expression
Emotional Voice
Emotional Momentum
Creative Process
Intellectual Frame

Discover the signal people recognize in you.

A Brand0 reading revealing an artist's strongest archetypal signal
A Brand0 reading showing where an artist's creative power lives

See where your creative power lives.

Find the artists who share your creative structure.

A Brand0 reading showing creative relatives who mirror an artist's structure
A Brand0 reading translating analysis into creative strategy

Turn the analysis into a world people can recognize.

Who is Brand0

About Brand0

We made it because we needed it.

BRAND0 was founded by brothers Jonah and Nathan Mutono. Between us, we’ve spent years working as artists, producers and songwriters, both in front of the label curtain and behind it. We kept encountering the same problem from both sides: people were being asked to market an artist before anyone had established a clear language for who the artist actually was. So we built the system we wished we’d had.

Founders

Accuracy
Clarity
Usefulness

People Who Took The Assessment

Real reactions, real proof.

"I think Brand0 is an amazing resource for any creative looking for some guidance and direction. I am not an astrology person, and I think the results and insights from the program do a great job of balancing info for the woo-woo minded and for those who are less so!"

Matt Lipkins, Artist/Songwriter/Producer/DJ (Lippy/The Shadowboxers)

"I had started to concept the 'brand' behind my artistic project, but I was hitting a plateau, questioning if I was going the right direction. Brand0 gave me clarity and the confirmation that I needed to know I was on the right track. Without hearing my songs or lyrics, Brand0 nailed the feelings & emotions that were present in my music and wanted to portray in my visual identity. It's been a great tool and I constantly refer back to the results to keep me aligned."

Sophia McCrea, Singer/Songwriter (Sofium)

"Brand0 presented a vision of me that felt like an educated, systematic interpretation of how my mind works, and gave me the opportunity to reflect on what parts resonated and what parts didn't. It takes aspects of your artistic spirit and translates them into a different language, so you can look at the same thing you already know well in a new light."

Mike Irish, Producer/Artist

"Brand0 magically appeared when I needed authentic and soulful creative guidance.

The results/reading will unearth parts of your humanity and subconscious creativity.

I felt exposed, seen and instantly inspired.

Brand0 gave me a boost of creative clarity and confidence in the artist that has been living within me all along."

Mariele Atienza, Actor

There is a system underneath what people recognize in you.
Find yours.

Begin With the Assessment
Labels and teams: explore Brand0 licensing.